I remember, decades ago, as a kid, ‘fundamentals’ was even then, a Dad joke. Groans every time your coach said the word, or a math teacher. It was used as a constant reminder to not forget history, go with what you know, the simple effective ‘things’ that work.
But, it became un-sexy because the next best thing is always luring us away, to some imaginary greener grass. Dude, that’s PAINT!
Your Pops said it, especially when there were other Pops around, to remind his friends that his Dad game was on point. He said, blah blah blah fundamentals and his kid groaned, as did yours, as did mine.
Launching toward greener grass is best approached carefully. Like a day hiker ill-prepared, that first minor wrinkle on the horizon could spell catastrophe instead of being easily handled. It’s not necessarily a bad idea to strive for ‘better’, so long as it is and not just some ill-conceived notion, but you don’t just jump in all willy-nilly and hope for the best.
Many small business owners go into business without a lot of careful planning. It’s easy to do, planning is hard and not-at-all sexy, but the discipline for success is earned.
Fundamentals of small business never go out of style or become trite, they help you through the day, plan for contingency, adapt, set and maintain standards, and develop accountability. And a whole lot more, like blueprints for successful projects.
If every day the small business owner is not employing fundamentals like the resonant mantra, then every day is a loss of focus that may ultimately lead to failure.
Who am I
Everything is personal – especially business. Who you are effects the product or service – design, build, all – who is hired, how decisions get made, etc. It’s the business. The answer to this question allows the second question an easier time
What do I Do
Do you make widgets or stay in bed all day? Do you provide a service to: the community, plumbers, unions, the government? Do you rebuild motors?
To Whom am I Speaking
Who cares about what you do? Who or what would benefit from your product or service? Who are they? What do they do? How do they do it? Have you talked with them lately? Have you introduced yourself? Are you ‘speaking to everybody? If you are speaking to everybody then nobody is listening. Time, efficiency, money, reputation: to whom you ‘speak’ matters.
What do I want to Happen
Do you want to make a sale? Would you like someone to contact you or represent you or partner with you? What do you, as a ‘business want to have happen – I want people to buy my widget…I want to attract designers to use my product…I want to hire the best people and grow as a company offering THIS and supporting it in THIS way to THIS market.
Cool. Good morning, enjoy your day.